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Thank you for answering the call!
Welcome to Transformation Academy! We've served over 70,000 students from 190 countries. We look forward to transforming with you!
Any of this sound familiar?

You know you have an amazing gift and you want to make a difference in people’s lives and you want to become a life coach but DON’T KNOW WHERE TO BEGIN or what you really need.

You want to improve your coaching skills, confidence and credibility but TRAINING is normally EXPENSIVE and it takes too long.

You’re tired of playing small and want to create a thriving life coaching business but you don’t know how to MAKE MORE MONEY without feeling like a slave to your business.

You’re a therapist, speaker or other professional who wants to ADD LIFE COACHING TO YOUR SERVICES and need a crash course to get you up and running quickly.

If any of this resonates with you we've got GREAT news for you...
you are SO in the right place!
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What if you could have:

Proven, step-by-step life coaching packages that you can use with your clients and already know exactly what to do and say during each session to help your clients achieve specific results and reach their goals.
Short-cuts to knowledge of industry best practices, methodologies, and techniques that would take you months or even years of research and study and learn. (We’ve done the work, now you can benefit from it!)
Done-for-you forms, templates, questionnaires, agreements to give your business a jump start and save you time.
PLUS get certified as a coach in 3 high-demand coaching niches (happiness, life purpose, and success), as well as receive the Master Coach Certification.
AND identify your tribe of ideal clients who you will love to work with and who pay you well!   

Well, you can!

Our Master Life Coach Certification (and niche certifications) offer you all of this and MORE! And the best part is that you get access to EVERYTHING we have developed and created over a decade of learning, coaching and teaching. WE GIVE YOU EVERYTHING—the whole she-bang. Our blood, sweat and tears, our trials and errors, the money we put into training and development, the conferences and workshops we’ve attended, and even degrees in education and psychology—you benefit from ALL OF IT!
What if we told you that you could enroll in a coach training program that provides done-for-you life coaching packages that include  EVERYTHING you need to start coaching right away?
A life coach training program that is as fun, time-sensitive, and unique as you are!

We are Joeel and Natalie Rivera—your soon-to-be coach trainers! (Yes, we’re married AND work together… 24 hours a day… and we LOVE IT!) Below we'll tell you our story, briefly... the REAL story. The one that wasn’t always easy but that lead us PERFECTLY to this place of living out our life’s purpose and creating the thriving business (and the FREEDOM that comes with it) that we always wanted!

We seek to ignite a revolution of personal freedom through entrepreneurship, empowering each individual to reach their potential and fulfill their life’s purpose.

We are freedom junkies and serial entrepreneurs who empower indiepreneurs to create a purpose-driven business and fulfill their life's purpose.  We specialize in teaching people how to use their gifts to make money teaching what they know and love through life coaching and online courses. Joeel has a Master’s Degree in Counseling and Education and is currently completing his dissertation for his Ph.D. in Psychology, with an emphasis on happiness.

In 2014, when we converted our print magazine into digital format, we found we could reach an exponential, worldwide market at a fraction of the time and cost. This inspire us to officially become INFOpreneurs. Then, in 2016 we received a proverbial “kick in the pants” to go “all-in” when Joeel fell ill after traveling overseas. Unable to leave the house, they continued to teach and empower others by turning their in-person workshops, speeches and coach training programs into online courses.

Today, we have worked with tens of thousands of people and have 60,000 students from 190 countries.

So, who are we, anyway?
Yes—that’s right—the courses are user-friendly and SELF-PACED, meaning you can complete them as fast or as slow as you want from the comfort of your own home (or Starbucks, or a neighbor’s house) and even in your pajamas!
Our programs are video-based and available 24 hours a day FOR LIFE, so you can access them any time. Videos are also downloadable, so if your internet connection isn’t strong, you can play them right from your computer.
Downloadable workbook materials are included that you can print out
in order to complete the activities (which are the best part of the program).
We also have professional workbooks available for personal use or to use
with your clients. (Sample to the right)
The material is engaging and fun because we’re silly and like to have a good time! But, the videos can also be sped up if you want to take it all in and only have a short time to do it.
You get to join a community of like-minded coaching students to network and get feedback.
You can ask Joeel and Natalie questions about the course material through email or in the group forum.
You will receive an official certification for each of the individual
niche coaching certifications PLUS the Master Coach certification
when you’ve completed all 4 courses. You’ll also receive the official
logos for each, which you can use in your marketing material
however you wish.
You also receive a FREE listing in our coach directory once you’ve finished at least 1 of the niche certifications!
Oh, and the fact that you’ll benefit from Transformation Services, Inc’s strong reputation in the coaching and personal development field, our psychology-based curriculums, and the proven, effective methodologies and techniques you’ll learn (which are the EXACT methods we’ve used for years)!
How Our Program Works:

IN THIS SELF-PACED VIRTUAL TRAINING PROGRAM we will personally walk you through everything you need to know and do in order to jump start your life coaching business!

Happiness Coach Certification:
Help your clients find happiness in everyday life, no matter what obstacles they may be facing. Work with clients to peel off the layers of limiting beliefs, negative patterns, and old programming—empowering them to unleash their happiness from within!
Life Purpose Coach Certification:
Help your clients live passionate and meaningful lives and discover their greater life purpose! Help them: capitalize on their talents and skills, find meaning in past experiences, understand their personality, empower their beliefs, choose a career or path they love.
Goal Success Coach Certification:
All success depends on achieving meaningful goals by having a solid short and long term plan.
Discover the 4-Steps to Goal Success:
1) Know what you really want
2) Believe you can achieve it 3) Create a concrete plan for success
4) Stay committed and motivated.
Professional Life Coach Certification:
Establish a strong foundation as a live coach by learning industry best practices, powerful communication techniques, and proven coaching processes and methodologies. Receive done-for-you templates and questionnaires and strategies for launching your coaching business.
(NOTE: if you’re interested in just 1 of these coaching niches, you can enroll in just 1! See pricing information below.)
Introducing the
The Master program includes the foundational Professional Life Coach Certification and
3 niche coaching certifications .
We’re sure you can already see the
Tremendous Value
that we offer through our certification program…

But, if you consider that other coach certification programs cost THOUSANDS of dollars… take months (or years) to complete… aren’t as thorough… and often require continued membership payments to remain certified… then you can TRULY see the value!

We used to charge more than double for this exact same program when we used to conduct the training in person ($2,000+ plus travel and lodging).

Not to mention how much money, time and energy WE invested to gain mastery in these areas and how much time, money and headache this program will save you…

Ok, you get it—it's TOTAL WORTH IT.
You're right. But, it's even better than that.
First, the Master Coach course package also COMES WITH
Each of the niche coaching programs (happiness, life purpose, success) comes with a Sales Presentation Blueprint marketing course!
These courses give you a complete presentation templates (to use verbatim or customize) that are designed to share massive value with your audience, help them get to know you, and help make it easy to transition them into registering for your coaching or other programs. It takes the anxiety out of selling by giving you a proven method for putting yourself in front of your ideal clients and making them WANT to do business with you, without sounding or FEELING “salesy” at all!
That's a $297 value, FREE!
simply send us an email within 30 days from your purchase and we'll refund you right away! No explanation needed. No monkey business.

Give it a try... Thousands of thriving, grateful students can't be wrong! The only thing that we ask in return for this amazing deal is for you to truly apply what you have learned and then use it to transform the lives of those around you!
You can't go wrong with our
"I Love This Training" GUARANTEE!
We are so confident that this life coach training program will transform your coaching business that we're offering an unconditional, NO-questions-asked 30-day money back guarantee.
If for whatever reason the program does not satisfy you in any way,

The total cost you’ll pay is only

ENROLL in the Master Coach Certification
Program today by clicking below!

Prefer to make payments?

Pay a $266 down payment today and make 2 additional monthly payments of $266


Got your eye on JUST 1 of the niche coaching certifications?

(Or one of our 6 others?) Click the one you want below (They’re $297 each.)*

*If you sign up for a single course and decide to UPGRADE to the Master Coach program after the fact, we will credit your payment toward the total fee!

What qualifications do I need to be a life coach?
There are many life coaches that come from a background working with people, such as counseling, personal fitness, nursing, massage, etc. However, the majority of coaches do not have official background. Instead, they bring with them 2 things: life experience and their own unique work experience. Often coaches coach in a specific niche which they have unique knowledge and experience in. For example, entrepreneurs coach others on business start up, personal trainers become health coaches, teachers coach others on public speaking, etc. In most cases, coaches enroll in training programs before beginning their coaching practice. This gives them a foundation of understand about what coaching is, the psychology behind it, and methodologies and processes used.

Is there a life coaching degree, license or accreditation required?

Life coaching is a non-regulated industry, so there is no license or degree required. There exists no official accrediting institution or governing body in the life coaching industry. There may be organizations that claim to be an official or legal accrediting body, however this is false. Therefore, anyone can coach based on their own level of comfort with their chosen training and/or past relevant experience. As long as you are not going outside the scope of coaching, such as practicing therapy (for mental health, for instance) you are free to coach as you wish! Of course, we highly recommend all coaches receive training in coaching best practices and standards, whether with us or elsewhere. It is recommended that any coach who is concerned regarding this matter seek advice from his/her state or country.

Are you associated with ICF?

No, we are NOT affiliated with ICF (International Coach Federation). We are an independent Life Coach Training company. Contact hours, live with the instructor, is required for ICF programs. We do not wish to include contact hours in our programs because we believe our students enjoy the self-paced, virtual nature of our training programs and the opportunity to receive high quality education without the red tape.

Why do you call your certifications “niche” coaching?

In the rapidly growing field of life coaching, focusing on a targetable, highly motivated niche market has become a key to success. Niche coaching utilizes core coaching principles along with highly specialized processes focused on a particular area that assist clients toward achieving their goal. Popular coaching niches include: health, career, life purpose, happiness, goal attainment, executive, fitness, dating, spiritual and business. There are dozens of other, more specialized niches. In fact, we more than a dozen different niche life coach certifications that WE offer! Many coaches narrow their focus by working exclusively with a specific population which they can uniquely relate to, such as empty-nesters, retirees, recent graduates, or people rebuilding their lives after illness. Other coaches offer services in which their lifetime’s worth of career experience can serve as a catalyst for their clients’ careers, such as entrepreneurs coaching budding entrepreneurs, seasoned sales professionals coaching budding salespeople, or anyone with expertise that someone else would want access to. The best part about niche coaching is that it allows you to PROFIT from your PURPOSE!

How do I know that Transformation Services, Inc.’s certification programs are credible?

Transformation Services, Inc. offers certification programs, as all life coach training companies do, as an official recognition and confirmation of completed training on the part of the student. The value and validity of Transformation’s training programs is evidenced by Transformation’s solid reputation in the personal development industry, instructors Joeel and Natalie’s decade of experience in the coaching industry, Transformation’s commitment to using and teaching industry best practices, and the strong psychological foundation of all material and coaching strategies used by Transformation, based off the education and training of coach Joeel A. Rivera, M.Ed. who has a Master’s Degree in Counseling and Education and is completing the dissertation for his Ph.D. in Psychology.

Have additional questions? We’d love to hear from you: or 941-479-0323
         Got questions?
             We've got answers.             
Watch our free video series or check out the FAQ below.
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