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Do you want to help people live their best life?

Start your journey to becoming a Certified Master Life Coach today!

We’ll show you how to:

  • build instant credibility as a coach
  • get your clients great results
  • attract more of your ideal clients

Transformation Academy's certification programs recognize advanced-level proficiency in the coaching industry. But, more importantly, our programs provide real-world, practical training that provides a blueprint for getting your clients results and starting your successful life coaching business right away.

Trusted By 125,000+ Happy Students from 192 Countries

This course is accredited by internationally recognized Continuing Professional Development Standards Agency (Provider No: 50134)

what does it take to be a successful life coach?

  • Foundational life coaching skills, such as communication, questioning, rapport, emotional intelligence, and how to structure coaching sessions and packages
  • Proven processes, methodologies and techniques to get your clients results—such as achieving their goals, clarifying their dreams, making lasting change, and living a more fulfilling life
  • A profitable, purpose-driven coaching niche that you are uniquely qualified to focus on with your clients, that also makes it easy to market to your tribe of ideal clients
  • Entrepreneurship skills so that you can go beyond coaching as a side gig and create a thriving full-time life coaching business

Our master life coach certification covers all of this and more!

  • You will learn foundational skills and proven processes to establish a solid foundation as a professional life coach.
  • In addition, you’ll receive ample training in multiple niche life coaching areas and guidance on how to use what you learn to customize your own unique life coaching niche based on your passion.
  • You’ll also learn important strategies for growing your business, including creating your packages, structuring your sessions, setting your price, writing marketing copy and much more!
  • Not only will you be a well-rounded life coach, you’ll be well-prepared life coach that feels confident and gets your clients great results!

Now is the BEST time to become a life coach!

Life coaching is a $2 billion industry and one of the fastest growing industries in the world!

*Forbes Magazine

With the coming economic and technological changes, demand for coaches is expected to INCREASE dramatically!

here’s what you get when you invest in our master life coach training program

The Master program includes 4 individual life coach certifications that, together, set the foundation FOR being a successful, confident life coach that gets your clients results! The first two courses below provide a solid foundation of life coaching skills and methodology, while the second two courses provide vital coaching processes for helping clients create more happiness and meaning in their daily life, which is after all what all life coaching clients are seeking, regardless of what niche you focus on.

Professional Life Coach Certification:

Establish a strong foundation as a live coach by learning industry best practices, powerful communication techniques, and proven coaching processes and methodologies. Recieve done-for-you templates and questionnaires and strategies for launching your coaching business.

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Goal Success life coach certification:

Help your clients set and achieve meaningful goals by identifying their true motivation, creating an actionable short and long term plan, overcoming limiting beliefs and patterns that hold them back, and holding them accountable along the way.

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Life Purpose Coach Certification:

Help your clients live passionate and meaningful lives and discover their greater life purpose! Help them : capitalize on their talents and skills, find meaning in past experiences, understand their personality, empower their beliefs, choose a career or path they love.

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Happiness life coach certification:

Help your clients find happiness in everyday life, no matter obstacles they may be facing. Work with clients to peel off the layers of limiting beliefs, negative patterns, and old programming-empowering them to unleash their happiness from within!

read more

Since each program included in the Master Certification is a Certification Course, you will receive an official certification and logo/badge for each course you complete. You will receive the Master Life Coach Certification when you complete all four.

BONUS COURSE: Find Your Profitable Purpose-Driven Niche

  • As you’ve already heard us say, NICHE coaching is a HUGE key to success! So, in addition to the powerful foundation you’ll receive in the Master Coach program, you’ll also be receiving in-depth niche training!
  • But, we know that you have a GIFT—a unique way that you can help people transform their lives.
  • And, we want to provide you with a blueprint for identifying your IDEAL CLIENTS and the SPECIFIC NICHE you want to build your coaching practice around!
  • Just think… What if you could help your clients achieve the results YOU have had? How much can you save them heartache or offer them a shortcut to success?
  • So, we’re including our popular Find Your Profitable Purpose-Driven Niche course so you can design your own niche coaching package based on what YOU are passionate about!
view course description

the program also includes strategies for growing your coaching business, including:

  • Naming your offering
  • Structuring your coaching
  • Determining your value
  • Setting your price
  • Identifying your niche
  • Crafting a magnet message (elevator pitch)
  • Creating a life coaching package
  • Offering group coaching
  • Tips for what actually works when marketing your business
  • And more!....

A quick recap: what you get

Master Life Coach Certification

Complete life coaching training program including best practices, foundational skills, and done-for-you coaching templates, questionnaires and processes.

Bonus: purpose-driven niche course

Step-by-step blueprint for packaging your gift into a unique niche coaching package, making it easier to target your tribe of ideal clients in your marketing!

Life Coaching Business Tips

Proven strategies for starting and growing your coaching business the right way, including structuring your coaching and marketing your services.

Program Features

Most other life coach certification programs
Less Than 30 Days to Completion
Industry Best Practices, Methodologies & Techniques
Self-Paced with instant Lifetime Access
Step-by-Step Coaching Blueprint to Follow
Printed Official Certification & Logo/Badge(s)
Done-for-You Templates & Forms
Important Niche Coaching Training
Question Answered within 24 to 48 Hours by Experts
Free Coach Directory Listing
Free CPD/CEU Credits

Our Mission is to Empower Life Coaches to Make Their Difference in the World!

That’s why we jam-pack our training programs with step-by-step processes and coaching blueprints that make becoming a coach and getting clients great results EASY!

And, it’s also why we offer the LOWEST-COST, HIGHEST-VALUE professional coach certifications in the industry!

Our certification courses are SELF-PACED and VIRTUAL (no babysitting or red tape!) so you can:

  • Complete your training on your own terms
  • Keep your costs down
  • Remember, you are ALREADY A COACH! It’s in your DNA. Now, you just need to acquire the tools you need so that you AND your clients will be successful (without breaking the bank).

Meet Your Instructors

Joeel and Natalie Rivera are freedom junkies and prolific content creators who have launched over a dozen business. They have also been coaching, speaking, writing, and teaching for more than a decade.

After almost losing it all due to a sudden illness after traveling overseas, they converted their coaching and training programs into online courses. Today, they’ve created more than 75 online courses, taken by more than 125,000 students from 192 countries.

They believe that entrepreneurship is the ultimate form of empowerment. Through their online education company Transformation Academy, they empower INDIEpreneurs to create a purpose-driven business so they can monetize their passion and live life on their terms.

They specialize in offer virtual life coach training programs and certifications that provide coaches a blueprint for building a thriving, rewarding, and profitable coaching business, while making a difference in the world and living the lifestyle they desire. Joeel is a former psychology instructor with a Master’s Degree in Counseling and Education and is currently completing his dissertation for his Ph.D. in Psychology, with an emphasis on happiness.

How does the program work?

Our premium digital training program will walk you through everything you need to know and do in order to jump start your life coaching business!

  • Courses are user-friendly and self-paced, meaning you can complete them as fast or as slow as you want from the comfort of your own home (or Starbucks, or a neighbor’s house) and even in your pajamas!
  • Our programs are video-based and available 24 hours a day FOR LIFE, so you can access them any time.
  • Downloadable workbook materials are included that you can print out in order to complete the activities (which are the best part of the program).
  • The material is engaging and fun because we’re silly and like to have a good time! Also, the videos can also be sped up if you want to take it all in and only have a short time to do it.
  • Training from 2 perspectives: Most lectures throughout the niche trainings are taught from 2 perspectives: the coach and the client. Lessons are marked "client" or "coach." The “client” videos are demonstrating how the material can be discussed with or presented to clients. The “coach” videos are providing training and tips as a coach for how to work with your clients regarding these topics. “
  • You get to join a community of like-minded coaching students to network and get feedback.
  • You can ask Joeel and Natalie questions about the course material through email or in the group forum.
  • You also receive a FREE listing in our coach directory once you’ve finished at least 1 of the niche certifications!
  • Oh, and the fact that you’ll benefit from Transformation Academy, Inc’s strong reputation in the coaching and personal development field, our psychology-based curriculums, and the proven, effective methodologies and techniques you’ll learn (which are the EXACT methods we’ve used for years)!

The complete program takes approximately 60 hours to complete, including videos and activities.

With my first client, I realized it was crucial that I took BOTH the happiness course and the life purpose course... I can see why you guys configured the Master Course the way you did... I can see how in most situations a coach needs to be nimble... I just think the Master Couse is a perfect bundling.

–Paul Budish

Being a well-rounded coach ?

( why the master program is designed the way it is )

As we already pointed out, the Master Life Coach Certification included 4 coach certifications. But you might be wondering, “why?” As you can see below, the variety of tools and perspectives deliberately offered in the program ensure you become a confident, prepared, effective, well-rounded as a coach.

so, are you ready to...

  • Have a real impact on the lives of others even if you’ve never coached before and feel like you’re not “ready” to be a coach
  • Guarantee your clients fall in love with your coaching and want to keep coming back for more and more sessions (especially if you’re brand new)
  • Overcome the anxiety of working with your first paying client and provide massive life changing value for them on your very first session
  • Charge what you are worth and have your clients feel great about the price
  • Stand out from the crowd and make other seasoned coaches irrelevant to your clients (because they want to work with you instead)
  • Prepare and structure your coaching training (so you always know exactly what to say)
  • Super drive your coaching sessions so that your client experiences breakthroughs from your very first session
  • Use popular activities you can use with your clients, like the wheel of life, journaling, affirmations, as well as popular neuro linguistic programming (NLP) techniques
  • Pinpoint your “purpose-driven” niche and serve your clients at the highest level
  • Create a streamlined coaching plan so you always know what to do when coaching a client

What Our Coaches Are Saying

Frequently Asked Questions

Most life coaches do not have any official experience in a field that is directly related to life coaching. Instead, they bring with them both their life experience and their unique work experience. Often, coaches coach in a specific niche, in which they have unique knowledge and experience. For example, entrepreneurs coach business start-ups, personal trainers become health coaches, teachers coach others on public speaking, etc. In most cases, coaches enroll in training programs before beginning their coaching practice. This gives them a foundation to understand about what coaching is, the psychology behind it, and methodologies and processes used. There are a variety of programs out there. Some are basic, some advanced. Some are about coaching in general, while others focus on specific niches. Ultimately, what training you need in order to coach is up to you.

Life coaching is a non-regulated industry, so there is no license or degree required. There exists no official accrediting institution or governing body in the life coaching industry. There may be organizations that claim to be an official or legal accrediting body; however, this is false. Therefore, anyone can coach based on their own level of comfort with their chosen training and/or past relevant experience. As long as you are not going outside the scope of coaching, such as practicing therapy (for mental health, for instance) you are free to coach as you wish! It is recommended that any coach who is concerned regarding this matter seek advice from his/her state.

Life coaches must be aware of and strictly adhere to the appropriate role of a life coach. Life coaches are not licensed mental health care providers or therapists and must not provide medical advice, engage in patient diagnosis, or treat mental illness or trauma. Also, former therapists may receive legal consequences for practicing as a “life coach” while conducting therapy.

Life coaching certifications are educational programs that train life coaches in various aspects of coaching and offer a certificate (offered by that organization) endorsing the coach who has completed the training program. There are many organizations that offer certification programs, and there are many types of coaching certifications.

Having a coach certification simply means that you have completed a program offered by a Coach Training Organization and have acquired the knowledge that organization teaches. There are organizations that claim to be an accrediting or governing body for the life coaching industry, however no organizations currently hold any legal authority over the field or other organizations.

No, we are NOT affiliated with ICF (International Coach Federation) or any other life coaching association. We are an independent Life Coach Training Organization. Contact hours, meaning live interactions between an instructor coach and the student, is required for ICF approved programs. We do not wish to include contact hours in our programs because we believe our students enjoy the self-paced, virtual nature of our training programs and the opportunity to receive high quality education at a great price. Also, requiring contact hours would greatly increase the fees we would need to charge for our programs, making them out of reach for many of our students around the world. We believe in the democratization of education, not creating unnecessary red tape and costs.

After over a decade in the life coaching industry and coaching and training over 100,000 life coaches, we have come to realize there is a simple formula for life coaching success:

COMPETENCY (aka, being an effective coach)

+ MARKETING (aka, reaching the right clients)

= Great RESULTS for your clients and PROFITABILITY for you

There are 4 keys to all successful life coach training. The first two keys develop the first component of life coaching success: COMPETENCY. The second two keys develop the second component of life coaching success: MARKETING.

  • HOW: Learn proven strategies and techniques that give you the skills to be an effective life coach
  • WHAT: Learn and create step-by-step processes that guide your clients to achieve the specific results they want
  • WHO & WHERE: Identify who your ideal clients are, what problems they have, how you can solve their problems, and where you can connect with them
  • MARKET: Structure your coaching in a way that packages your unique gifts into a results-oriented program you can offer clients and learn marketing strategies that have been proven to work for life coaches, such as joint ventures, speaking and free sessions.

Most importantly, GET STARTED (don’t wait for everything to be perfect) and KEEP GOING (by continuing to learn and grow as you go)!

In the rapidly growing field of life coaching, focusing on a targetable, highly motivated niche market has become a key to success. Niche coaching utilizes core coaching principles along with highly specialized processes focused on a particular area that assist clients toward achieving their goal. Popular coaching niches include health, career, life purpose, happiness, goal attainment, executive, fitness, dating, spiritual and business. There are dozens of other, more specialized niches. Many coaches narrow their focus by working exclusively with a specific age group or population which they can uniquely relate to, such as empty-nesters, retirees, recent graduates, or people rebuilding their lives after illness. Other coaches offer services in which their lifetime’s worth of career experience can serve as a catalyst for their clients’ careers, such as entrepreneurs coaching budding entrepreneurs, seasoned sales professionals coaching budding salespeople, or anyone with expertise that someone else would want access to.

Niche coaching has 2 major benefits:

  • It is easier to market because you are selling a specific OUTCOME that a person may be looking for. Targeted marketing is more effective.
  • Your coaching process is structured around a specific outcome, and it is often based on a structured program or process that’s easy to follow. It takes the guesswork out of coaching.

All of our online courses and certifications are completely virtual! They consist of video instruction, with instructors Joeel and Natalie Rivera, as well as downloadable and printable PDF handouts and activities. Our courses are highly interactive and fun! Complete this program from anywhere in the world and at your own pace (and even in your pajamas if you want to!). While we do occasionally hold in-person training, our programs are now offered primarily online only.

When you have completed a certification course, you will receive your certificate and official logo automatically. Should you have any difficulty receiving it, please email [email protected] If you complete all 4 courses in the Master Life Coach Program, let us know (at the email above) and we will send you the Master Coach certification and logo.

We offer certification programs, as all life coach training companies do, as an official recognition and confirmation of completed training on the part of the student. The value and validity of our training programs is evidenced by our solid reputation in the personal development industry, instructors Joeel and Natalie’s decade of experience in the coaching industry, our commitment to using and teaching industry best practices, and the strong psychological foundation of all material and coaching strategies used by us, based off the education and training of coach Joeel A. Rivera, M.Ed. who has a Master’s Degree in Counseling and Education and is completing the dissertation for his Ph.D. in Psychology.

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